Regular readers and subscribers of Enable know that I am a firm believer in:

  • Self-education.

  • Doing things right - right from the start.

  • Preventing mistakes as early as possible.

Today's Enable covers a new site: The Kellogg-Recanati Executive MBA Handbook (KR04 Handbook), which incorporates these three points into its value proposition. The site is designed for past, present and future MBA students but it also provides virtually anyone in business with added value.

Below is an overview of the site and its added value vis-a-vis the above three points.

A Handbook of Business Acumen

The Handbook provides a wealth of MBA knowledge in a very concise format. The Handbook provides both short and detailed summaries of the contents of all 27 courses that are given by the renowned Kellogg-Recanti Business School over an intensive two-year period. You get the actual class notes of students in summary form.

While the summaries are there to help students pass their exams, they can also be used by business persons to quickly and easily brush up on or glean important business concepts like strategic marketing, financial reporting systems (critical after Enron - M.N.) negotiations, international business, operating strategies and more.

The material provided will not make you an instant expert, but it will provide you with the basics and open your eyes to issues that you may not have thought of, or known of previously.

The courses are broken down into 7 main groups
  • Marketing

  • Accounting

  • Finance

  • Organizational behavior

  • General management and strategy

  • Business economics

  • Statistical decisions


The best thing about the Handbook is that very precise information on any of the above topics is only a click away.

A good source for self-education
To stay ahead in business, you can never stop learning. The KR04 site is an excellent resource for anyone who has the discipline and foresight to focus on self-education. You get MBA course summaries without the high fees and without having to spend time going to class. If you are using books or the Net to teach yourself, then these summaries will help you tie up loose ends and organize your studies better. If you are not sure where to begin, the site provides an excellent guide for what you need to teach yourself.

Do things right the first time
If you are interested in getting an MBA, then this site should be your first stop. It provides you with a full dress rehearsal of the MBA process and curriculum. The extensive links section provides additional sources on the hows and whys of getting an MBA, the advantages of an MBA and which business schools to look at.

Prevent mistakes as early as possible
The site provides you with a long-term look into the future of your potential MBA. You can go through the entire site slowly and carefully and when you finish, you should know what is in store for you if you choose the MBA route. You will also know your strengths and weakness regarding the courses you will be taking. This should enable you to determine if you really want to go the MBA route. This could save you a lot of time and money - or it could be the first step toward your getting that MBA.

The KR04 Handbook reveals "the secrets of an MBA". Use the site to incorporate them either into your studies or your business. Either way you come out ahead.

Published by Israel's Business Arena on February 19, 2002

Michael Neuvirth is the founder and managing director of Techcelerate, a pre-seed business accelerator. He has over 14 years experience in the high-tech business arena, and has developed business and strategic plans that have helped a wide-spectrum of high-tech companies raise the investment they needed. He has also written extensively about the subject. Michael was formerly an intellectual property lawyer in the US, and is a member of Phi Beta Kappa. You are welcome to e-mail Michael with any questions you may have about Enable.

Michael Neuvirth's Enable column shows how to use Internet resources in planning and growing your business. To read previous articles in the series, please click here.